SynOps Next Generation

During my time at Accenture, I designed a Figma prototype showcasing the next generation of SynOps — Accenture's intelligent operations platform. The brief: demonstrate how SynOps could power a luxury automotive purchase experience with VR test drives, hyper-customization, and metaverse commerce. Two months. C-suite audience. Every screen had to carry its weight.

The challenge wasn't technical — it was narrative. The prototype needed to communicate a vision, not just a UI. A luxury car buying experience in the metaverse is inherently abstract, and the audience — senior Accenture stakeholders — would spend minutes, not hours, reviewing the work. Every screen needed to be immediately readable and emotionally compelling.

01 Problem Statement & Requirements Challenge definition with the Accenture team. Acceptance criteria established: demo-ready, stakeholder-presentable, technically credible. 02 Research & Strategy Benchmarking luxury e-commerce, VR automotive experiences, and high-end digital retail. Competitive analysis of existing configurators (Porsche, Tesla, Rolls-Royce). 03 Design & Internal Review Screen-by-screen design: Landing, Customization, Interior, Car Configuration, Sustainability, Purchase flow. Internal review cycles with the Accenture team. Refinement until demo-ready.

Landing — immersive hero with vehicle silhouette and personalization CTA. Customization — color, materials, features. Real-time visual updates. Interior — 360° view of cabin with hotspots for feature exploration. Car Configuration — technical specs, package builder, pricing. Sustainability — environmental impact dashboard per configuration. Purchase — checkout flow with delivery scheduling and VR handover.

Demo prototype approved by the Accenture design team and presented in live stakeholder sessions with senior leadership. The prototype became a reference for next-generation commerce within the SynOps ecosystem — demonstrating how the platform could extend beyond traditional operations into immersive commerce experiences.

When you have 2 months and a C-suite audience, every screen has to tell its part of the story immediately. Prototypes are arguments. This one argued that SynOps could power luxury experiences — and the argument had to be compelling enough to change how leadership thought about the platform's potential. Design as persuasion, not just visualization.

All rights to Accenture Inc.